Our Story
What sets Secrets of the East apart is our unwavering dedication to preserving ancient crafts while promoting modern sustainability.
Our label was born out of a passion for both the planet and culture, striking a balance between artistry and responsibility. We hand dye and stitch in small batches, focusing on creating timeless designs that stand the test of time, away from the rapid churn of mass production. By choosing us, you are embracing garments that honor heritage and carry cultural stories, woven with care and respect.
How it started
Welcome to my little world!
Let me introduce you to Secrets of the East, a heartfelt journey of self-discovery and creativity. It all began when I left India at 19, seeking freedom and a life as my own person, especially as a woman. I came from a place where women’s choices were limited, and I longed for something different
As I grew older and healed within, I found ways to reconnect with my roots and support my heritage. Last year was a turning point; after years of battling with chronic health conditions, I paused my social work career and embarked on a journey of self-discovery, realizing I had been neglecting my creative, poetic, and romantic side.
During three months of self-care—journaling, painting, cooking, and stargazing— came the idea of Secrets of the East. This venture blends my passions: human rights, environmental consciousness, empowerment, culture, creativity, and a sprinkle of whimsy and magic.
Now, I delight in balancing my part-time role as a domestic violence Counsellor with running Secrets of the East. Being a social worker first and a designer second forms the bedrock of my business values.
Life’s greatest gift is experiencing it slowly and consciously, and through Secrets of the East, I can’t wait to share this magic with you!
Cheers,
Scarlett
Slow
fashion
We believe in crafting small batches of a few timeless and elegant designs every few months. The elaborate hand dyeing and hand stitching process makes it impossible for us to mass or factory produce.
Natural & organic
Only 100% nature fibers like cotton, silk, and linen are used for our garments, including natural dyes. Made with superior craftsmanship, our garments are designed to honour the body’s natural evolution, meant to last, and are fully biodegradable.
Ethically handcrafted
We are supporting indigenous families and artisans around the hometown of our founder, Scarlett, ensuring welfare, empowerment, and meaningful relationships. Preserving culture and tradition – The textile crafts used on our fabrics are ancient and have deep cultural and heritage significance.
Zero plastic & zero waste
Body
positivity
Crafting a positive impact
Our philosophy centers on empowering the communities and respecting the environment. Unlike many in the industry, we prioritize the welfare of indigenous families and artisans, building meaningful relationships that uplift their livelihoods and help preserve historical crafts.
Our zero plastic and zero waste approach, along with inclusivity and body positivity, ensure that every piece we create leaves a positive impact both on you and the world. People seeking authenticity, sustainability, and beauty in their wardrobe will find a perfect match with Secrets of the East, knowing your choice brings you not just a beautiful garment but also a brighter, greener future.